WORKSHOPLIVE’S KIDS FIRST LESSONS ACQUIRED BY NET RETAILER E-TOYS

In a move that will provide retail exposure for Workshoplive’s excellent Kids First Lesson series to millions of catalog and store customers across the country, retail powerhouse E-TOYS has announced a DVD package deal with the Internet-based music lesson provider.

Workshoplive’s business development guru Mike Thomas said “Each of the Kids First products is approximately one year’s worth of beginner’s lessons for the instrument of their choice. The current offerings in the Kids First series are Kids First Keyboard, Kids First Guitar, and Kids First Drums. Other instruments are being looked at for development into the series as well.”

The two companies started talks on the deal about 18 months ago, which came to fruition last month, when thousands of the DVD packages were delivered to E-Toys for inclusion in their fall catalog. “This is a great way for youngsters to get started in music, and it’s also a great gift opportunity for kids for the upcoming holidays.” Thomas added.

E-Toys executive Fred Hurley said the two companies were a good match for each other, particularly because “E-Toys has been looking into selling more musical instruments for kids, and packaging these great first lessons along with the instrument seemed to make a lot of sense. Sales reports show that initial sales of the new Workshoplive product have been excellent.” Hurley said.